Jones has made a name for herself adapting biblical scriptures to the workplace and the world of business. Jesus, CEO: Using Ancient Wisdom for Visionary Leadership (1995) was a best-seller that exhorted managers to emulate the leadership style of Jesus. Jesus in Blue Jeans (1997) held Christ up as an everyday role model. Now Jones reasserts her conviction that it is possible to earn a comfortable living and still promote one's spiritual and personal beliefs. Increasing dissatisfaction with the workplace, growing numbers of "downsized" workers hoping to start their own enterprises, the Internet, and an apparent rising newfound desire by many to contribute something meaningful to society have all helped create a new kind of businessperson Jones has dubbed the "spiritreneur."