Boulder, CO –January 31, 2006–Boulder Cycle Sport has been named the Best New Bike Shop in America by Bicycle Retailer and Industry News, a bike industry magazine. The award was announced today at the annual Bicycle Leadership Conference in Tempe, Arizona.

“The award is a great honor for the entire staff here at Boulder Cycle Sport, “ said the shop’s co-owner Brandon Dwight. “Cyclists i in Boulder have plenty of bike shops to choose from. We knew we had to offer great products and superior customer service in order to be successful

Located on Broadway in North Boulder, Boulder Cycle Sport opened its doors in June, 2005 and offers a wide variety of cycling products and services as well as a staff bent on inspiring the community to ride.

Boulder Cycle Sport strives to be a community-friendly bike shop by catering to all levels of cyclists. With North Boulder’s close proximity to great mountain biking trails and popular road riding loops the shop is the ideal stop for all cycling enthusiasts. Boulder Cycle Sports offers road, mountain, cyclocross, comfort, cruiser and kid’s bikes as well as a complete line of bicycling accessories and apparel. A full-time staff is on hand for repairs and advice, as well as professional bike fitting, coaching, training, and all-around biking inspiration.

“Our goal is to ensure that bikes are enjoyed and utilized by all,” said Taro Smith, co-owner. “We designed our bike shop to serve the needs of first time riders, kids, trail riders, elite racers – we don't exclude anyone. Boulder Cycle Sport will continue to serve as a meeting spot for all of these people and inspire them to ride.”