"Tiger Traits describes how Tiger developed his natural talents and created a compelling dream for his life, who his heroes and mentors were, and how all this helped him not just on the golf course but also in his journey to become a top entrepreneur in the world of sports. The lessons Tiger's life teaches us- how to acquire confidence, use mental models to create success in advance, take intelligent and enthusiastic action, improve incrementally to produce massive results, tap into the power of personality to gain allies and build teams, and finally, create greater success through giving to others-can help any businessperson to attain greater success and satisfaction."