"In The University of Nevada, Las Vegas, noted historian Eugene P. Moehring recounts UNLV's phenomenal growth. Here are the personalities who created and guided the school, from Maude Frazier, the visionary educator who fought to bring higher education to southern Nevada, to the professors, administrators, coaches, and other campus personalities who helped shape the institution and its traditions. Moehring discusses the decisions and controversies that influenced the University's location, goals, programs, and personnel, as well as the significant role played by its students. He also examines the unusual relationship between the University and the city, which has developed since the 1955 campaign that raised money to purchase land for a permanent campus by sending students door-to-door to solicit donations. Today, the remarkable synergy between UNLV, Las Vegas's business community, and private philanthropists has been instrumental in creating and supporting many of the University's most important academic programs."