Good for the store on Lower Fifth Avenue, only.The queen of chic-but-comfy clothing. Eileen Fisher has a cult following of women who love her loosely-structured clothes. The aesthetic tends towards the older woman, but there's something here for everyone. The interior is classy and clean, with no frills—just like the garb. Flattering lighting and lots of surface space perfectly display Fisher's color-grouped wares. Shop with ladies who don't like to look like they're wearing trendy costumes.
The reason for Fisher's success is clear—she doesn't move with the fickle fashion tides, stays true to her consumer and consistently serves up minimalist clothing in luxe fabrics (with lots of elastic waists!). Reasonable price points, great quality and a friendly store environment keep 'em coming back for more.

www.EileenFisher.com

Solicited by: Rebecca Carroll