Tired of those bad hair days? Steve Lococo has made a name for himself as one of Los Angeles' top salon owners and hair stylists.  He has been cutting, coloring and styling hair for more than 20 years, with a specialty in the challenge of working with curly and long hair.  Rejoice after a haircut and color with Steve and have no more bad hair days.

Steve Lococo

As the co-owner and style director for Borrelli Beverly Hills and co-owner of B2V/Borrelli Vo, with a clientele that has included Lily Tomlin, Bob Goen, Kirsten Karey, Bobby Gant, Tim Curry and many other celebrities, Steve also enjoys working on people who never receive the royal treatment. He has appeared several times on “ABC’s Extreme Makeover,” “Dr. 90210,” “How Do I Look?,” USA Network's TV show, “BEFORE & AFTER'noon Movies,” Lifetime’s “Head2Toe”, Inside Edition, cutting, coloring and styling hair of everyday people who get makeovers during commercial breaks.

Borrelli Salon

Steve and his partner Alberto Borrelli, who designed the Borrelli Beverly Hills salon are seeing great success at this new salon, just off trendy Robertson Blvd. They recently introduced their new product line, Borrelli Hair Care and No More Bad Hair Days Kit.