Zoom, Starbucked and Click


Item Number: 142

Time Left: CLOSED

Value: $48

Online Close: Dec 15, 2008 5:00 PM EST

Bid History: 4 bids - Item Sold!



Description

Indulge in this great collection of books:


Zoom, The Global Race to Fuel the Car of the Future, written by Vijay Vaitheeswaran & Iain Carson


A stirring call to arms urging Americans to demand that the government act now to meet the challenges of the global warming and to tackle the country's addiction to oil.


Starbucked:  A Double Tall Tale of Caffeine Commerce, and Culture, written by Taylor Clark


There is a double shot of skepticism in this account of Starbucks' ascendancy as a permanent fixture in the global landscape written by Clark, a Portland-based journalist, who has been mulling over Starbucks ever since the coffeehouse chain opened three branches in his small Oregon hometown. 


Click:  What Millions of People are Doing Online and Why it Matters, written by Bill Tancer


More than a trivia nuggets, the answers to these questions define online behavior among a varied mix of Internet users.  Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media.


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Donated by

Little, Brown and Company