This hardcover book with dust jacket is autographed by S. Truett Cathy, developer of the Chicken Sandwich and founder of Chik-fil-A. "How Did You Do It, Truett?" is the question he is most often asked and the title of this book.  At the heart of the answer lies a Proverb that Truett Cathy memorized when he was eight years old: "A good name is rather to be chosen than great riches, and loving favor rather than silver or gold" (Proverbs 22:1).