Even the most die-hard Fairway or Zabar's or Citarella loyalist cannot help be entranced by the cornucopia of  healthy goodies on offer at this giant emporium.  

The nearest is in the Time-Warner Center at Columbus Circle but a new one is coming soon to 100th and Columbus Ave.

The vast range of fruit and vegetables, the incredible meat counter, baked goods, prepared foods, little packaged things for lunchboxes like organic apple sauce and raisins under the company's own label, the organic cosmetics section...well, it's almost endless.