Drink lab is inspired by microscopic enlargements of bacteria cultures found on the rim of a drinking glass.  Using the industrial technique of laser etching, each coaster has a different number of bacteria to help keep track of which glass belongs to whom.

Intoto, owned by VPC parents of Roman, Janet and Joe, sells furniture and products designed by Joe.  His "objects reflect a charm, sensuality and human quality indicative of his background".

http://intotonyc.com/intotoproduct_drinklab.html