Consultation: Brett McCarty, Marketing and Branding Specialist

Big Rocks A Marketing Cooperative was founded by Brett McCarty in April 2000. Brett offers her personal freelance support, as well as the more robust services of the Cooperative which is an affiliation of senior professionals with expertise in all facets of marketing.  A virtual organization with access to the appropriate “thoughtware” to provide full-service solutions without the extra costs of unnecessary overhead and management.

Brett is a classically trained, results-driven, strategic thinker with expertise in innovative promotion marketing.  She has over twenty years of marketing experience in diverse package goods, entertainment and service product categories.

Brett has a knack for delving into and understanding consumer segments, she has developed promotions and new products for various target groups including Kids (2-5 and 12+), Gen Y, Women, and Latinos.  Brett’s professional experiences include field and corporate responsibilities in agency, client and retail environments, as well as international areas.