Be the proud owner AT&T's signed "Australia Hands" print
Item Number: 010
Time Left: CLOSED
Description
In the “Hands” campaign, created by BBDO, human hands are intricately painted and posed to depict iconic images representing countries around the world that fall within AT&T’s international footprint. The result is stunning imagery that draws viewers into the artwork while communicating AT&T’s brand proposition of having more phones that work in more places. Acclaimed artist Guido Daniele of Milan, Italy paints the hands, a process that can take up to a full day. Examples have included hands painted and arranged to become the Great Wall of China; the Rialto Bridge (Venice, Italy); elephants (India); tulips (Netherlands) and an exotic bird among trees (Costa Rica), among many other executions. In total, more than 17 iterations have been released since the campaign debuted in 2008.
Special Instructions
The “Hands” ads have been heralded by consumers and the public throughout the life of the campaign. Last year, for example, AT&T provided huge reprints of “Hands” images at the request of a Georgia camp for children with cancer that was dressing its cabins for their summer theme of “Around the World.”