Here's the story:  "Among towering oaks and prairie land, clean and cold (year-round 49 degree artesian) water produces a superior quality rainbow trout.  Out trout are fed an all natural diet.  We never use any chemicals or antibiotics.  We process our fresh fish the day before we come to the market.  Our speciality smoked trout is brined overnight and then hickory smoked for eight hours.  We use our own special recipe of brown sugar, maple sugar and sprices to brine our fish." 

There's more!  Trout are an excellent source of Omega 3 oil, protein and vitamins (niacin, B6, phosphorus and selenium; a great source of B12!)  Come to the Dane County Farmers Market in the winter and summer, and the West Side Community Market in summer.