Blue Label is the pinnacle whisky of Johnnie Walker. Created to reflect the style of whiskies in the early 19th century, it?s created using some of the rarest casks from the Johnnie Walker stocks, the largest in the world. The casks are hand-selected and set aside for their exceptional quality, character and flavor. The character of Blue Label is truly unique; it is complex, powerful, incredibly smooth and retains the Johnnie Walker signature smokiness. It?s flavors are influenced by the smoke of the west and the rich, sweet whiskies of the east. When Humphrey Bogart asked if you wanted a drink, this had to be what he meant. Put on your smoking jacket or silk, sit by a nice fire and enjoy.