The Bloom Project, Self Published Art Book 

A little over a year ago, I started a personal creative project that I committed to photographing 15 women in a portrait of feminine, beauty, a little bit of fashion and a lot of flowers. I named it The Bloom Project. Over the course of the year, as I posted sneak peaks on social media, more women contacted me to be included. By the time I launched the Exhibition, my florist and I had flown to New Zealand to shoot another 3 portraits, included a series of animals and floral macros and I had created 50 pieces for the wall! It was a massive undertaking.

During the process, I asked my florist if she had ever made a floral bra before. She said no but was keen to give it a try. I asked FB land for nominations of Breast Cancer Survivors who would sit for a complimentary session and then that woman chose the beneficiary charity (McGrath Foundation) to which a fine art print was created.

This made me think about how a small idea could diversify and grow and the endless possibilities it can create if you allow it to. I thought about quote cards/postcards with a beautiful floral image on it and using excerpts of the womens’ words. But a coffee table book is where my historian heart lies. Time doesn’t allow me to go through a publisher, so I am self-publishing a small run of Aussie made books (through Momento – who Choice just recently named as the #1 coffee table book printers in Australia)!

Thank you so much for your love and support. B xx