For nearly four decades, WXXI has provided the Greater Rochester area with the finest radio and television programming available. In the last several years, WXXI has bloomed from broadcasting one television channel and two radio stations to six television channels while our community reach in radio has never been greater.

The annual WXXI Auction is one of the most anticipated events in the Rochester area. The auction is a community institution that provides a unique and highly visible way to demonstrate community support while reaching a targeted audience.