Rocky's Best use only fresh, all natural ingredients. If you take a look at the back label, you'll only find quality ingredients such as WHEAT BRAN, FLAX SEEDS, SOY MILK, CORNMEAL - no by-products or harmful chemicals. Then, we oven-bake our treats at low temperature in order to preserve the natural wholsomness and valuable nurients. Compare Rocky's Best treats to any other mass produced treat - we're sure you'll notice the difference.