In 2004, the founders of Swanky’s wanted to create a fresh alternative to the status quo Mexican restaurant.  Matt Wilson and his wife, Michelle, had both lived out west and in the Northeast, where they had developed a craving for fresh Tex-Mex concepts that were sprouting up across the country.  When they returned home to Memphis, an opportunity developed with a local restaurateur.  Matt worked with Bernard Johnson and a designer from Houston to create what became Swanky’s Taco Shop.  Matt wanted to combine the excellent service of fine dining restaurants with the pricing and convenience of fast-casual dining. 

    Just before opening, Matt decided burritos and tacos were not the same without a Margarita or a beer, so a full bar was added.  This inspiration has allowed Swanky’s to better serve customers and to create a more social evening atmosphere.